Startup Stories Are Great Narratives, But Not Blueprints for Success

Republished from WSJBlogs - The Accelerators.

GUEST MENTORS Joe Epstein and Nate Hindman, journalists:

Entrepreneurship makes for great stories. It’s why Ashton Kutcher is starring in a movie about Steve Jobs. It’s why we spent the past two months driving across America writing about interesting startups. It’s why you’re reading this.

But great narratives aren’t the only thing fueling our collective consumption of startup stories. The road to building a successful company is long and winding, and everyone is looking for a map. So it’s only natural that in this uncertain world entrepreneurs sift through stories about their peers for signals to guide their own vision. They should be careful.